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How to Use Social Networking in Your Job Search

When companies are searching for new employees, they mostly rely on resumes to determine whether an individual is qualified for the position. But with the rise of social networking, companies are increasingly turning to the job seeker's online presence to research whether an individual would be a good fit for the company's working environment. Hiring employees is a time consuming and expensive process which must be done efficiently and thoroughly. For this reason employers view job seeker's social media to get a look at the candidates softskills and personality traits. For this reason, job seekers must use social media to enhance thier qualifications.

Show Your Personality Use social media to inject your style and personality into status updates, blog entries and even your LinkedIn summary. You must show the employer that you would be a good fit with the company's culture.

Be Authentic Employers must see that your background information supports your qualifications for the job, Make sure your LinkedIn and other social network profiles are consistent and match your resume. Employers are more likely to hire an individual whose experience they can confirm on social media.

Project a Professional Image Presenting a professional image online is key to convincining employers that your brand matches the company's brand. To create this image, use a high quality head shot of yourself in professional attire on your LinkedIn/Facebook page. Before posting pictures or text on your social networking sites stop and think, " What would an employer think about this?" When you are hired by a company, you become their representative, and you represent them not only in person, but also on the internet.

Demonstrate Great Communication Skills Insightful social network profiles and status updates provide evidence of excellent communication skills. Punctuation, spelling and grammar in Profiles, blog entries and tweets are also important indicators. It is also important that job seekers avoid any negative online behavior including: profanity, racism and negaitve online rants. Job seekers must determine, if their activity on social networking sites is turning employers away. If so, they need to clean up their networking sites and focus on becoming the candidates employers are looking for.

Present a Wide Range of Interests Employers seek candidates who appear well-rounded in their profiles and social media updates. Share your volunteer experiences and other activities that show how you enjoy spending your free time. But, avoid mentioning controversial or extreme interests that might offend or scare employers.

Show Them Your Creativity Employers often seek candidates who can think outside the box. A candidate's creativity on social media can make a difference in the hiring decision. Show off your creative abilities online by displaying your resume using the latest branding technology, writing relevant blog entries or posting clever status updates.

Post Great References Recommendations are powerful in the eyes of employers. LinkedIn allows users to display recommendations within their profiles. Therefore, ask a boss or happy customer to write one for you. You can make it even easier for them by providing suggestions or key points you believe are worth mentioning.

Interact with Potential Employer Companies with social media accounts want to interact online. Check the company's website to see which social networks are listed, especially accounts related to careers. Always be postive and complimentary, and ask questions beyond: "Did you get my application?" Your questions should be insightful and show a true interest in the company.

Build a Large Following Employers love to see individuals with large followings. If people are following you, then you might just have something interesting or valuable to say. Thought leadership and community engagement can benefit the company. Build your following by providing information that is valuable to your target audience. Interact with like-minded professionals online.

LinkedIn, Facebook, Twitter and the many other social networking resources, provide employers with insight into your interests, your passions and your personality. Therefore job seekers must ensure these sites are aligned with what employers look for in their employees. Your personal brand must line up with the company's brand.


Chris B. Says: This book gives readers great insight into creating their network brand and why it is the key to the successful job search.
Amazon Says: Network your way to success! New York Times bestselling author Martin Yate has helped millions of job seekers land the job they want. Now, he shows you how to use his proven more...
Amazon Says: Network your way to success! New York Times bestselling author Martin Yate has helped millions of job seekers land the job they want. Now, he shows you how to use his proven social networking strategies to build your brand and market your skills across an ever-growing network. Today, most employers use popular social media platforms like LinkedIn, Google+, Facebook, and Twitter for recruitment. With millions of professionals also social networking, it's essential to create a brand that stands out. With Knock 'em Dead Social Networking, you can learn how to integrate social networking into every aspect of your job search. You'll learn how to create compelling social media profiles that dramatically increase your visibility, how to build professionally relevant networks, and how to reach out directly to the hiring managers who can most influence your career. You'll develop networks that help you navigate a long work life, and gain greater control over your professional destiny. less...
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Chris B. Says: Using LinkedIn, Facebook, Twitter and Google to search for a job. Provides great examples for novice social network users.
Amazon Says: The definitive guide to social media job hunting―now updated to include GOOGLE+! Finding your dream job the old way just doesn’t happen anymore. If you want to move more...
Amazon Says: The definitive guide to social media job hunting―now updated to include GOOGLE+! Finding your dream job the old way just doesn’t happen anymore. If you want to move up in today’s ultracompetitive job market, you have to master the most useful tools out there―social networks. How to Find a Job on LinkedIn, Facebook, Twitter, and Google+, Second Edition, helps you take full advantage of the bounty of opportunities found on the most popular sites. Online job-search experts Brad and Debra Schepp take you step-by-step through the process of joining networks, creating effective online profiles, and leveraging the job-search features of the most popular sites, including: LinkedIn's InMaps―Get a complete visual of your network for a faster, more efficient job search Facebook's BranchOut―Learn more about your friends’ careers, so you can help them―and they can help you Twitter's Lists―Build a customized list of users to discover opportunities you might otherwise miss Google+'s Circles―Get the most relevant information about yourself into the hands of the right people less...
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Chris B. Says: Great book about creating your LinkedIn account the right way and how to use it to get a job or expand your professional network.
Amazon Says: A complete visual guide to the world's largest professional network Teach Yourself VISUALLY LinkedIn is your guide to becoming a part of the world's largest profession more...
Amazon Says: A complete visual guide to the world's largest professional network Teach Yourself VISUALLY LinkedIn is your guide to becoming a part of the world's largest professional network, with over 259 million users across 200 countries and territories. Using full-color screen shots, this visually rich guide provides step-by-step instructions that show you how to get the most out of the myriad tools and features LinkedIn has to offer. The book is organized for quick, easy navigation, and written in clear, concise language that allows you to get up to speed quickly. LinkedIn has become the premier destination both for those seeking employment, and those looking to employ others. A professional take on social media, the site allows users to post resume-like profiles and network with others in their fields, connecting with past, present, and potentially future colleagues. LinkedIn is growing at a rate of two users per second, making it a major hub and networking tool for those looking to establish, maintain, or grow a professional network. This guide discusses the purpose and benefits of LinkedIn, and shows you how to set up a professional profile that will stand out from the crowd. Topics include: Setting up your account Adding endorsements and recommendations Networking with colleagues Posting status updates Showing off your strengths, talents, and accomplishments is an important part of networking, and interacting with others in your industry is an excellent way to get your name out there and make new contacts. LinkedIn facilitates both, allowing you to broaden your reach without leaving your desk. Teach Yourself VISUALLY LinkedIn helps you get on board today. less...
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Chris B. Says: Like all of the "Dummy Books" this book provides a great basic guide to LinkedIn: setting up a Profile, growing your network and searching for a job.
Amazon Says: Don't be left out—link up with this fully updated introduction to the Internet's hottest professional networking tool With more than 225 million members from over 200 more...
Amazon Says: Don't be left out—link up with this fully updated introduction to the Internet's hottest professional networking tool With more than 225 million members from over 200 countries and territories worldwide, LinkedIn.com is an unbeatable self-marketing tool. LinkedIn For Dummies teaches you how to make the most of your LinkedIn.com profile and build connections and relationships within the world’s largest professional network. This thorough introduction covers the latest LinkedIn features and how to use this valuable networking tool. Learn how LinkedIn helps you manage relationships and networks, handle recommendations, showcase your skills and endorsements, import contacts, follow thought leaders, cultivate sales leads, find investors, market yourself, and more. Provides valuable tips and explanations to help you build your profile, develop your network, manage invitations, request and write recommendations, and get involved in LinkedIn groups Covers new and improved LinkedIn tools such as endorsements, people follow, company pages, groups, mobile apps, InMail, and LinkedIn Today Answers frequently asked LinkedIn and job searching questions with the clear and helpful style expected of For Dummies books Connections have never been more vital to a successful career, and LinkedIn For Dummies is here to make sure you don’t miss out on your next big opportunity! less...
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