RIP Hiroshi Yamauchi & Nintendo's House of Cards
Hiroshi Yamauchi passed away today at the age of 85. He inherited his grandfather’s playing card company, Nintendo, at the age of 22 in 1949.
Yamauchi dropped out of college and nearly bankrupted the company pursuing ventures in taxi services, hourly rental hotel rooms, and instant rice before setting his sights on toys. An extendable arm designed by Gunpei Yokoi gained Yamauchi's favor, and Yokoi went on to design hardware and games for Nintendo, including the Game & Watch, Game Boy, Kid Icarus, and Metroid. He led Nintendo’s charge into the digital age through 2002, when he stepped down. He later left Nintendo’s board of directors in 2005, by which time the Wii and DS game systems were well on their way.
Over the course of Yamauchi’s 53 years of leadership, Nintendo thrived on multiple products and franchises, much of which was a result of hiring toy designer and dream weaver Shigeru Miyamoto, creator of the Donkey Kong, Super Mario, Legend of Zelda, and Pikmin series. Nintendo’s games entertained massive audiences on both handheld and home consoles, ushering staggering growth for the video game industry that has yet to slow down to this day.
Thomas M. Says:
Despite the baiting title, Sheff recounts Nintendo's early history in detail.
Amazon Amazon Says:
A chronicle of Nintendo's quick climb to the top of the global video game market describes the company's tactics and how they have been used in the last decade to help Ninte more...
A chronicle of Nintendo's quick climb to the top of the global video game market describes the company's tactics and how they have been used in the last decade to help Nintendo become one of the most successful high-tech companies in the world. 50,000 first printing. $50,000 ad/promo. less...
Amazon Amazon Says:
A Selection of the Scientific American Book ClubProfiling 50 of the world’s most popular playthingsincluding their history, trivia, and the technology involvedthis guide more...
A Selection of the Scientific American Book ClubProfiling 50 of the world’s most popular playthingsincluding their history, trivia, and the technology involvedthis guide uncovers the hidden science of toys. Discover how an Etch A Sketch writes on its gray screen, why a boomerang returns after it is thrown, and how an RC car responds to a remote control device. Leaving no detail unrevealed, the guide includes original patent-application blueprints and photos of the guts” of several devices. Inventors and museum curators also offer their observations of favorite gizmos while dispelling (or confirming) several toy legends. Complete with explanations of do-it-yourself experiments and tips on reverse engineering old toys to observe their interior mechanics, this entertaining and informative reference even provides pointers on how budding toy makers can build their own toys using only recycled materials and a little ingenuity. less...