Tapping into the Hidden Job Market
Think of an iceberg. The part of the iceberg that shows above the water represents the open job market – the 20% of jobs that are posted publically. The larger part of the iceberg, hidden below the surface of the water, represents the 80% of jobs that are not posted publically. The hidden job market is real and you can tap into it! Follow these two tips to find jobs before they are ever posted on the internet and break into the hidden job market:
Network, network, network! Many career experts say job seekers should spend no more than 20% of their time answering ads. Instead, focus on building and maintaining your network.
- Talk to people about your job search and use all channels – phone calls, social media, face-to-face, professional events, casual conversation.
- Have networking cards to hand out with your contact information and LinkedIn URL.
- Know your worth and be able to communicate it! Be prepared when opportunity knocks. If you meet someone standing in line for coffee or at a professional networking event, you must be able to articulate how your skills and experience will benefit their company. Prepare an elevator pitch (your 30-60 second “commercial”) and an escalator pitch (your 6 second brand statement.)
- Respect your network! People are busy. Be concise, get to the point, be helpful, and don’t take up too much of their time.
Be Direct! If 80% of jobs are not advertised, you may be able to get in front of the line before a job is posted or a hiring manager even decides to hire by making direct contact. Follow these tips for successfully “cold-calling” potential employers:
- Know what specific job you want: Be exact so you can target your efforts effectively.
- Identify employers: What companies, locations, industries do what you want to do? Search for these leads by investigating professional associations, websites like glassdoor.com, social networks, the phonebook, or your chamber of commerce.
- Do your research: Once you know what company to target, investigate further to find out who the decision-makers are and to understand the company culture in order to tailor message so that it fits the organization’s needs and values.
- Tailor your marketing materials: There are no generic resumes and cover letters! If you are cold-calling employers, your marketing materials need to focus on what the employer specifically needs.
For more networking advice, come to the Business and Job Center for tip sheets, classes, or a one-on-one Career Coaching appointment to talk about your networking strategy!
Amazon Amazon Says:
Can’t find a job? Maybe you’re seeing only half the picture! Half the job market is invisible Are you spending all your time applying to posted job openings—p more...
Can’t find a job? Maybe you’re seeing only half the picture! Half the job market is invisible Are you spending all your time applying to posted job openings—postings that draw hundreds, and in some cases, thousands of applications? No matter how perfect you are for the job, there is always someone else who’s a little more qualified, more experienced. The key to success in the current job market is breaking through to the hidden job market. Over half of all jobs go to someone who did not apply to a posted opening at all. What are they doing and how are they doing it? They’re finding new jobs before the posting hits the Internet. Career guru Donald Asher offers proven strategies for finding great opportunities in any industry. With Cracking the Hidden Job Market you’ll stop wasting time and effort and beat the job-search odds by learning how to: • find jobs that are never posted anywhere • get complete strangers to help you find a job • convince potential employers to give you an interview—even when they’re “not hiring” • find—and land—the new jobs in this, or any, economy Every page of Cracking the Hidden Job Market is packed with no-frills fundamentals to change the way you look for a job, this time—and forever! less...
Amazon Amazon Says:
The world of work has changed. People in previous generations tended to pick one professional path and stick to it. Switching companies every few years wasn’t the n more...
The world of work has changed. People in previous generations tended to pick one professional path and stick to it. Switching companies every few years wasn’t the norm, and changing careers was even rarer. Today’s career trajectories aren’t so scripted and linear. Technology has given rise to new positions that never before existed, which means we are choosing from a much broader set of career options—and have even more opportunities to find work that lights us up. However, we don’t discover and apply for jobs the same way anymore, and employers don’t find applicants the way they used to. Isn’t it about time we had a playbook for navigating it all? Kathryn Minshew and Alexandra Cavoulacos, founders of the popular career website TheMuse.com, offer the definitive guide to the modern workplace. Through quick exercises and structured tips, you will learn: · The New Rules for finding the right path: Sift through, and narrow today’s ever-growing menu of job and career options, using the simple step-by-step Muse Method. · The New Rules for landing the perfect job: Build your personal brand, and communicate exactly how you can contribute and why your experience is valuable in a way that is sure to get the attention of your dream employer. Then ace every step of the interview process, from getting a foot in the door to negotiating your offer. · The New Rules for growing and advancing in your career: Mastering first impressions, the art of communication, networking, managing up and other “soft” skills – and make it obvious that whatever level you’re at, you’re ready to get ahead. Whether you are starting out in your career, looking to advance, navigating a mid-career shift, or anywhere in between, this is the book you need to thrive in the New World of Work. less...
Amazon Amazon Says:
The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information more...
The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. Present your skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0. less...
Amazon Amazon Says:
The Job Search Navigator is a comprehensive guide to finding a new job in today's evolving career marketplace. Author Matt Durfee writes from the perspective of someone who ha more...
The Job Search Navigator is a comprehensive guide to finding a new job in today's evolving career marketplace. Author Matt Durfee writes from the perspective of someone who has both recruited for some of America's biggest companies and navigated his way through nine of his own job losses. The book combines practical real-world perspectives with the technical knowledge job seekers need in order to excel at every aspect of their searches. Drawing on the knowledge Durfee accumulated through his own experiences, searches, and big-brand corporate hiring responsibilities, The Job Search Navigator abandons the "clinical approach" of many other career-advice books. Instead, Durfee gives easy-to-follow strategies and, perhaps more importantly, recounts in illuminating detail the kinds of mistakes that led him to develop these strategies. Despite recent reports of soaring corporate profits and gross domestic product growth, the effects of the Great Recession are still very real to the nearly 20 million Americans who are either jobless or underemployed. In these uncertain times, The Job Search Navigator is a reliable guide to every step of the 21st-century job hunt, whether readers are laid off, wanting to change careers after surviving cutbacks, or seeking a better full-time gig in a stagnant marketplace. less...