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Twitter for Business Explained by Common Craft

Twitter has evolved into a powerful business tool. Organizations large and small are using it to communicate with and learn from customers. This video focuses on the three businesses who use Twitter in different ways. It teaches:

• Twitter basics - what it means to use Twitter and follow an organization’s account
• How a mobile restaurant uses Twitter to inform customers of lunch locations
• How a large company uses Twitter to support and educate customers
• How a non-profit business uses Twitter to connect with and endear patrons
• The role of policies and strategies in making Twitter use safe and productive
• How Twitter can create long term relationships

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