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Made to Stick

Why Some Ideas Survive And Others Die

By Chip Heath

BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others– struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony– draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)– the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Availability

3 available at Main (Downtown)
  • 302.13 Hea, Nonfiction
  • 302.13 Hea, Nonfiction
  • 302.13 Hea, Nonfiction

ISBN

1400064287


Format: Book
Author: Heath, Chip
Summary: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
Title: Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
Publisher Date: New York : Random House, c2007.
Subject: Social psychology Contagion (Social psychology) Context effects (Psychology)
Isbn: 1400064287 9781400064281
Current Holds: 0
System Items Available: 4
System Items Total: 6
Call Number: 302.13 Hea
Oclc: 68786839
Upc:
Bib Id: 258584

Format: Book
Author: Heath, Chip
Summary: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
Title: Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
Edition: 1st ed.
Publisher, Date: New York : Random House, c2007.
Description: 291 p. ; 22 cm.
Subjects: Social psychology
Subjects: Contagion (Social psychology)
Subjects: Context effects (Psychology)
Other Author: Heath, Dan, 1973-
Notes: Includes bibliographical references (p. [259]-276) and index.
Contents: Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
LCCN: 2006046467
ISBN: 1400064287
ISBN: 9781400064281
Requests: 0
Available Copies: 4
Total Copies: 6
Call Number: 302.13 Hea