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Golden Legacy

How Golden Books Won Children's Hearts, Changed Publishing Forever, And Became An American Icon Along The Way

By Leonard S. Marcus, 1950-

THE YEAR 2007 marks the 65th anniversary of a bold experiment: the launch of the Little Golden Books during the dark days of World War II. At a time when the literacy rate was not nearly as high as it is now - and privation was felt by nearly all - quality books for children would now be available at a price nearly everyone could afford (25 cents), and sold where ordinary people shopped. Golden Legacy is a lively history of a company, a line of books, the groundbreaking writers and artists who created them, the clever mavericks who marketed and sold them, and the cultural landscape that surrounded them.

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ISBN

0375829962


Format: Book
Author: Marcus, Leonard S., 1950-
Summary: a Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.
Title: Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way / Leonard S. Marcus.
Publisher Date: New York : Golden Books, an imprint of Random House Children's Books, c2007.
Subject: Golden Books Publishing Company Golden Books Publishing Company -- Bibliography. Children's literature -- Publishing -- United States Publishers and publishing -- United States
Isbn: 0375829962 9780375829963
Current Holds: 0
System Items Available: 1
System Items Total: 1
Call Number: 070.5 Mar
Oclc: 176632736
Upc:
Bib Id: 302264

Format: Book
Author: Marcus, Leonard S., 1950-
Summary: a Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.
Title: Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way / Leonard S. Marcus.
Publisher, Date: New York : Golden Books, an imprint of Random House Children's Books, c2007.
Description: 245 p. : ill. (some col.) ; 26 cm.
Subjects: Golden Books Publishing Company
Subjects: Golden Books Publishing Company -- Bibliography.
Subjects: Children's literature -- Publishing -- United States
Subjects: Publishers and publishing -- United States
Notes: Includes bibliographical references and index.
LCCN: 2006939312
ISBN: 0375829962
ISBN: 9780375829963
Requests: 0
Available Copies: 1
Total Copies: 1
Call Number: 070.5 Mar