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Brains on Fire

Igniting Powerful, Sustainable, Word Of Mouth Movements
Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

  • Develop and harness a powerful, sustainable, word-of-mouth movement
  • Describes 10 lessons to master and create a powerful, sustainable movement
  • The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

Format

Book

Availability

1 available at Southeast
  • 659.13 Bra, Nonfiction

ISBN

9780470614181


Format: Book
Summary: "How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Brains on Fire describes 10 lessons to master and create a powerful, sustainable, word of mouth movement. These lessons are: Movements are about the Passion Conversation, Not the Product Conversation; Movements begin with the conversation; Movements have inspirational leadership; Movements have a barrier of entry; Movements empower people with knowledge; Movements have shared ownership; Movements have powerful identities; Movements live both online and offline; Movements make advocates feel like rockstars; Movements get results"-- Provided by publisher.
Title: Brains on fire : igniting powerful, sustainable, word of mouth movements / Robbin Phillips ... [et al.].
Publisher Date: Hoboken, N.J. : John Wiley & Sons, c2010.
Subject: Word-of-mouth advertising Business referrals Consumer satisfaction
Isbn: 9780470614181 (acid-free paper) 0470614188 (acid-free paper)
Current Holds: 0
System Items Available: 1
System Items Total: 1
Call Number: 659.13 Bra
Oclc: 460062052
Upc:
Bib Id: 351592

Format: Book
Summary: "How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Brains on Fire describes 10 lessons to master and create a powerful, sustainable, word of mouth movement. These lessons are: Movements are about the Passion Conversation, Not the Product Conversation; Movements begin with the conversation; Movements have inspirational leadership; Movements have a barrier of entry; Movements empower people with knowledge; Movements have shared ownership; Movements have powerful identities; Movements live both online and offline; Movements make advocates feel like rockstars; Movements get results"-- Provided by publisher.
Title: Brains on fire : igniting powerful, sustainable, word of mouth movements / Robbin Phillips ... [et al.].
Publisher, Date: Hoboken, N.J. : John Wiley & Sons, c2010.
Description: xxxiii, 184 p. : ill ; 23 cm.
Subjects: Word-of-mouth advertising
Subjects: Business referrals
Subjects: Consumer satisfaction
Other Author: Phillips, Robbin
LCCN: 2010012324
ISBN: 9780470614181 (acid-free paper)
ISBN: 0470614188 (acid-free paper)
Requests: 0
Available Copies: 1
Total Copies: 1
Call Number: 659.13 Bra