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Enchantment

The Art Of Changing Hearts, Minds, And Actions

By Guy Kawasaki, 1954-

Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.

Format

Book

Availability

1 available at Main (Downtown)
  • 658.80019 Kaw, Nonfiction
1 available at Cooper (Forest Acres)
  • 658.80019 Kaw, Nonfiction

ISBN

9781591843795


Format: Book
Author: Kawasaki, Guy, 1954-
Summary: Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
Title: Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.
Publisher Date: New York : Portfolio/Penguin, c2011.
Subject: Persuasion (Psychology) in organizations Persuasion (Psychology) Influence (Psychology) Marketing -- Psychological aspects Management -- Psychological aspects
Isbn: 9781591843795 1591843790
Current Holds: 0
System Items Available: 2
System Items Total: 2
Call Number: 658.80019 Kaw
Oclc: 635459572
Upc:
Bib Id: 354309

Format: Book
Author: Kawasaki, Guy, 1954-
Summary: Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
Title: Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.
Publisher, Date: New York : Portfolio/Penguin, c2011.
Description: xxiii, 211 p. : ill ; 22 cm.
Subjects: Persuasion (Psychology) in organizations
Subjects: Persuasion (Psychology)
Subjects: Influence (Psychology)
Subjects: Marketing -- Psychological aspects
Subjects: Management -- Psychological aspects
Notes: Includes bibliographical references and index.
LCCN: 2010046009
ISBN: 9781591843795
ISBN: 1591843790
Requests: 0
Available Copies: 2
Total Copies: 2
Call Number: 658.80019 Kaw