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Enchantment

The Art Of Changing Hearts, Minds, And Actions

By Guy Kawasaki, 1954-

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .

* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.
* A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.
* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.
* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.

This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."

Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.

As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.

Format

Book

Availability

1 available at Main (Downtown)
  • 658.80019 Kaw, Nonfiction
1 available at Cooper (Forest Acres)
  • 658.80019 Kaw, Nonfiction

ISBN

9781591843795


Format: Book
Author: Kawasaki, Guy, 1954-
Summary: Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
Title: Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.
Publisher Date: New York : Portfolio/Penguin, c2011.
Subject: Persuasion (Psychology) in organizations Persuasion (Psychology) Influence (Psychology) Marketing -- Psychological aspects Management -- Psychological aspects
Isbn: 9781591843795 1591843790
Current Holds: 0
System Items Available: 2
System Items Total: 2
Call Number: 658.80019 Kaw
Oclc: 635459572
Upc:
Bib Id: 354309

Format: Book
Author: Kawasaki, Guy, 1954-
Summary: Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
Title: Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.
Publisher, Date: New York : Portfolio/Penguin, c2011.
Description: xxiii, 211 p. : ill ; 22 cm.
Subjects: Persuasion (Psychology) in organizations
Subjects: Persuasion (Psychology)
Subjects: Influence (Psychology)
Subjects: Marketing -- Psychological aspects
Subjects: Management -- Psychological aspects
Notes: Includes bibliographical references and index.
LCCN: 2010046009
ISBN: 9781591843795
ISBN: 1591843790
Requests: 0
Available Copies: 2
Total Copies: 2
Call Number: 658.80019 Kaw