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The Googlization of Everything

(and Why We Should Worry)

By Siva Vaidhyanathan

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.

Format

Book

Availability

1 available at Main (Downtown)
  • 338.76102 Vai, Nonfiction

ISBN

0520258827


Format: Book
Author: Vaidhyanathan, Siva
Title: The Googlization of everything : (and why we should worry) / Siva Vaidhyanathan.
Publisher Date: Berkeley : University of California Press, c2011.
Subject: Google (Firm) Internet industry -- Social aspects. Internet -- Social aspects
Isbn: 0520258827 9780520258822
Current Holds: 0
System Items Available: 1
System Items Total: 1
Call Number: 338.76102 Vai
Oclc:
Upc:
Bib Id: 359257

Format: Book
Author: Vaidhyanathan, Siva
Title: The Googlization of everything : (and why we should worry) / Siva Vaidhyanathan.
Publisher, Date: Berkeley : University of California Press, c2011.
Description: xiv, 265 p. ; 24 cm.
Subjects: Google (Firm)
Subjects: Internet industry -- Social aspects.
Subjects: Internet -- Social aspects
Notes: Includes bibliographical references (p. 219-255) and index.
Contents: Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlizationof the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.
LCCN: 2010027772
ISBN: 0520258827
ISBN: 9780520258822
Requests: 0
Available Copies: 1
Total Copies: 1
Call Number: 338.76102 Vai