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One Simple Idea

Turn Your Dreams Into A Licensing Goldmine While Letting Others Do The Work

By Stephen Key

Turn your great idea into millions—without lifting a finger!

Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so.

Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative.

The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.

Availability

1 available at Blythewood
  • BUSINESS Finance Key, Nonfiction
1 available at Sandhills
  • 658.1 Key, Nonfiction

ISBN

9780071756150


Format: Book
Author: Key, Stephen
Title: One simple idea : turn your dreams into a licensing goldmine while letting others do the work / Stephen Key.
Publisher Date: New York : McGraw-Hill, c2011.
Subject: Inventions -- Marketing Entrepreneurship Inventions New business enterprises -- Management
Isbn: 9780071756150 (hbk. : acid-free paper) 0071756159 (hbk. : acid-free paper)
Current Holds: 0
System Items Available: 2
System Items Total: 2
Call Number: 658.1 Key
Oclc: 659755233
Upc:
Bib Id: 359590

Format: Book
Author: Key, Stephen
Title: One simple idea : turn your dreams into a licensing goldmine while letting others do the work / Stephen Key.
Publisher, Date: New York : McGraw-Hill, c2011.
Description: xvi, 237 p. ; 24 cm.
Subjects: Inventions -- Marketing
Subjects: Entrepreneurship
Subjects: Inventions
Subjects: New business enterprises -- Management
Other Title: 1 simple idea
Notes: Includes index.
Contents: Pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market.
LCCN: 2010047471
ISBN: 9780071756150 (hbk. : acid-free paper)
ISBN: 0071756159 (hbk. : acid-free paper)
Requests: 0
Available Copies: 2
Total Copies: 2
Call Number: 658.1 Key