Skip to content

By Invitation Only

How We Built Gilt And Changed The Way Millions Shop

By Alexis Maybank

On a warm September night in 2002, former acquaintances Alexis Maybank and Alexandra Wilkis reconnected at a mixer for new students at Harvard Business School. Alexis had just ended a four-year run at eBay during the dotcom boom and bust. Alexandra had just spent three years as an investment banker at Merrill Lynch. Now they were entering the country’s top training ground for future titans of Wall Street and the Fortune 500. 
 
Little did either suspect that five years later, they’d become famous not in finance or consulting or corporate management, but at the bleeding-edge intersection of fashion and technology.
 
Gilt Groupe – launched by Alexis, Alexandra, and three colleagues in 2007 – is one of the most fascinating startups of recent years, with a valuation of more than $1 billion. And it all began with one bold idea: to bring sample sales online and change the way millions shop.
 
As Alexis and Alexandra write about the day Gilt.com went live: “We had created a website that could potentially change the rules of retail, for both shoppers and brands. If shopping was traditionally a slow, leisurely activity that might consume an entire day, it would now be competitive, addictive, urgent, thrilling—a rush delivered at the same time each day. Shopping would become not just easier, but so much fun.”
 
But turning that vision into reality wasn’t easy. Designers had long controlled their own sample sales by staging them in anonymous, makeshift locations and strictly limiting invitations. Those lucky enough to hear about a Marc Jacobs or Hermès sample sale would drop everything and run for dramatic, fleeting bargains. Why should elite brands support a new startup trying to replicate the experience online?
 
And even if brands like Valentino, Christian Louboutin, and Zac Posen got on board, would shoppers embrace such a website? Would the kind of people who love high-end fashion really visit a new online sale each day? Was “accessible luxury” a breakthrough idea or an absurd oxymoron?
 
Alexis and Alexandra share their perspective in this dramatic story of Gilt’s birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. They cover the growing pains of expanding into new categories like housewares, travel, and menswear. And they take us through the darkest moments of the recession when Gilt might easily have died.
 
As you’ll learn from the true story of Gilt, anything is possible for those with the creativity to recognize a new opportunity and the perseverance to make it real.  

Format

Book

Availability

2 available at Main (Downtown)
  • 381.14206 May, Nonfiction
  • 381.14206 May, Nonfiction

Publish Date

2012

ISBN

1591844630


Format: Book
Author: Maybank, Alexis
Summary: Traces the careers of the authors, describing their co-founding of a members-only, sample sales internet site, in an account that shares strategies for building a start-up and navigating the challenges faced by women business owners.
Title: By invitation only : how we built Gilt and changed the way millions shop / Alexis Maybank and Alexandra Wilkis Wilson.
Publisher Date: New York : Portfolio/Penguin, 2012.
Subject: Maybank, Alexis. Wilson, Alexandra Wilkis. Gilt Groupe. Luxury goods industry -- United States. Discount houses (Retail trade) -- United States Electronic commerce Entrepreneurship
Isbn: 1591844630 9781591844631
Current Holds: 0
System Items Available: 2
System Items Total: 2
Call Number: 381.14206 May
Oclc:
Upc:
Bib Id: 395215

Format: Book
Author: Maybank, Alexis.
Summary: Traces the careers of the authors, describing their co-founding of a members-only, sample sales internet site, in an account that shares strategies for building a start-up and navigating the challenges faced by women business owners.
Title: By invitation only : how we built Gilt and changed the way millions shop / Alexis Maybank and Alexandra Wilkis Wilson.
Publisher, Date: New York : Portfolio/Penguin, 2012.
Description: xvii, 266 p. ; 24 cm.
Subjects: Maybank, Alexis.
Subjects: Wilson, Alexandra Wilkis.
Subjects: Gilt Groupe.
Subjects: Luxury goods industry -- United States.
Subjects: Discount houses (Retail trade) -- United States
Subjects: Electronic commerce
Subjects: Entrepreneurship
Other Author: Wilson, Alexandra Wilkis.
Notes: Includes index.
LCCN: 2011043725
ISBN: 1591844630
ISBN: 9781591844631
Requests: 0
Available Copies: 2
Total Copies: 2
Call Number: 381.14206 May