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The Athena Doctrine

How Women (and Men Who Think Like Them) Will Rule The Future

By John Gerzema, 1961- author

New York Times Bestseller

How feminine values can solve our toughest problems and build a more prosperous future

Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.
  • Advocates a new way to solve today's toughest problems in business, education, government, and more
  • Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
  • From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio

Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Format

Book

Availability

1 available at Main (Downtown)
  • 305.42 Ger, Nonfiction

ISBN

9781118452950


Format: Book
Author: Gerzema, John, 1961- author
Title: The Athena doctrine : how women (and men who think like them) will rule the future / John Gerzema & Michael D'Antonio.
Publisher Date: San Francisco, CA : Jossey-Bass, c2013.
Subject: Women executives -- Psychology Businesswomen -- Psychology. Leadership in women Values Entrepreneurship
Isbn: 9781118452950 (hbk.) 111845295X (hbk.)
Current Holds: 0
System Items Available: 1
System Items Total: 1
Call Number: 305.42 Ger
Oclc: 824725711
Upc:
Bib Id: 432176

Format: Book
Author: Gerzema, John, 1961- author.
Title: The Athena doctrine : how women (and men who think like them) will rule the future / John Gerzema & Michael D'Antonio.
Edition: 1st ed.
Publisher, Date: San Francisco, CA : Jossey-Bass, c2013.
Description: v, 298 p. : ill. ; 24 cm.
Subjects: Women executives -- Psychology
Subjects: Businesswomen -- Psychology.
Subjects: Leadership in women
Subjects: Values
Subjects: Entrepreneurship
Other Author: D'Antonio, Michael author.
Notes: Includes bibliographical references (p. 273-282) and index.
ISBN: 9781118452950 (hbk.)
ISBN: 111845295X (hbk.)
Requests: 0
Available Copies: 1
Total Copies: 1
Call Number: 305.42 Ger