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Grow the Core

How To Focus On Your Core Business For Brand Success

By David Taylor, 1964-

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times.

These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all  top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym.

The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.

Availability

1 available at Main (Downtown)
  • 658.827 Tay, Nonfiction

Publish Date

2013

ISBN

1118484711


Format: Book
Author: Taylor, David, 1964-
Title: Grow the core : how to focus on your core business for brand success / David Taylor.
Publisher Date: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013], ©2013.
Subject: Brand name products -- Management Product management Strategic planning Branding (Marketing)
Isbn: 1118484711 9781118484715
Current Holds: 0
System Items Available: 1
System Items Total: 1
Call Number: 658.827 Tay
Oclc:
Upc:
Bib Id: 438965

Format: Book
Author: Taylor, David, 1964-
Title: Grow the core : how to focus on your core business for brand success / David Taylor.
Publisher, Date: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013], ©2013.
Description: xvi, 237 pages : illustrations ; 24 cm
Subjects: Brand name products -- Management
Subjects: Product management
Subjects: Strategic planning
Subjects: Branding (Marketing)
Notes: Includes bibliographical references and index.
LCCN: 2012042402
ISBN: 1118484711
ISBN: 9781118484715
Requests: 0
Available Copies: 1
Total Copies: 1
Call Number: 658.827 Tay