Skip to content

Breakpoint

Why The Web Will Implode, Search Will Be Obsolete, And Everything Else You Need To Know About Technology Is In Your Brain

By Jeff. Stibel

New York Times Bestseller.
USA Today Bestseller.

We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. 

We are in the midst of a networking revolution--set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: bigger is rarely better in the long run. The deadliest creature is the mosquito, not the lion. It is the quality of a network that is important for survival, not the size, and all networks--the human brain, Facebook, Google, even the internet itself--eventually reach a breakpoint and collapse. That's the bad news. The good news is that reaching a breakpoint can be a step forward, allowing a network to substitute quality for quantity. 

In Breakpoint, brain scientist and entrepreneur Jeff Stibel takes readers to the intersection of the brain, biology, and technology. He shows how exceptional companies are using their understanding of the internet's brain-like powers to create a competitive advantage by building more effective websites, utilizing cloud computing, engaging social media, monetizing effectively, and leveraging a collective consciousness. Indeed, the result of these technologies is a more tightly connected world with capabilities far beyond the sum of our individual minds. Breakpoint offers a fresh and exciting perspective about the future of technology and its effects on all of us.

Format

Book

Availability

1 available at Main (Downtown)
  • 302.231 Sti, Nonfiction

Publish Date

2013

ISBN

1137278781


Format: Book
Author: Stibel, Jeff.
Summary: "What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks. We're living in the midst of a networking revolution. All of the major technology innovations of the 21st century - social networking, cloud computing, search engines, and crowdsourcing, to name a few - leverage the internet and are thus bound by the rules of networks. We've seen the exponential growth of these technologies, and they've led to a more efficient and tightly connected world. But what many people don't realize is that all networks eventually reach a breakpoint and collapse. This happens in the brain, it happens in nature, it happened to MySpace, and it will happen to Facebook and Google. It is critical to understand where the breakpoint is in the networks you use in order to achieve optimum success. Navigating the world of new technologies today can be like walking through a minefield unless you know the path. Imagine what you could do with a roadmap for where things are headed? In this fascinating look at the future of business and technology, neuroscientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet and the constellation of businesses and technologies that run on it. He'll show how leaders like Marissa Mayer are using artificial intelligence to literally remake Yahoo! and how startups like oDesk and Kickstarter are using crowdsourcing, the next wave of revolutionary technology, to create something much larger and "smarter" than the sum of their parts. Stibel offers a fresh perspective about the future of business and technology in a candid and engaging manner"-- Provided by publisher.
Title: Breakpoint : why the web will implode, search will be obsolete, and everything else you need to know about technology is in your brain / Jeff Stibel.
Publisher Date: New York, NY : Palgrave Macmillan, 2013.
Subject: Internet -- Social aspects Online social networks Brain BUSINESS & ECONOMICS / Business Communication / General BUSINESS & ECONOMICS / Organizational Development BUSINESS & ECONOMICS / Strategic Planning.
Isbn: 1137278781 9781137278784
Current Holds: 0
System Items Available: 1
System Items Total: 1
Call Number: 302.231 Sti
Oclc:
Upc:
Bib Id: 451617

Format: Book
Author: Stibel, Jeff.
Summary: "What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks. We're living in the midst of a networking revolution. All of the major technology innovations of the 21st century - social networking, cloud computing, search engines, and crowdsourcing, to name a few - leverage the internet and are thus bound by the rules of networks. We've seen the exponential growth of these technologies, and they've led to a more efficient and tightly connected world. But what many people don't realize is that all networks eventually reach a breakpoint and collapse. This happens in the brain, it happens in nature, it happened to MySpace, and it will happen to Facebook and Google. It is critical to understand where the breakpoint is in the networks you use in order to achieve optimum success. Navigating the world of new technologies today can be like walking through a minefield unless you know the path. Imagine what you could do with a roadmap for where things are headed? In this fascinating look at the future of business and technology, neuroscientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet and the constellation of businesses and technologies that run on it. He'll show how leaders like Marissa Mayer are using artificial intelligence to literally remake Yahoo! and how startups like oDesk and Kickstarter are using crowdsourcing, the next wave of revolutionary technology, to create something much larger and "smarter" than the sum of their parts. Stibel offers a fresh perspective about the future of business and technology in a candid and engaging manner"-- Provided by publisher.
Title: Breakpoint : why the web will implode, search will be obsolete, and everything else you need to know about technology is in your brain / Jeff Stibel.
Edition: First edition.
Publisher, Date: New York, NY : Palgrave Macmillan, 2013.
Description: 246 pages : illustrations ; 25 cm
Subjects: Internet -- Social aspects
Subjects: Online social networks
Subjects: Brain
Subjects: BUSINESS & ECONOMICS / Business Communication / General
Subjects: BUSINESS & ECONOMICS / Organizational Development
Subjects: BUSINESS & ECONOMICS / Strategic Planning.
Notes: Includes bibliographical references (pages [209]-239) and index.
LCCN: 2013016797
ISBN: 1137278781
ISBN: 9781137278784
Requests: 0
Available Copies: 1
Total Copies: 1
Call Number: 302.231 Sti