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The Passion Conversation

Understanding, Sparking, And Sustaining Word Of Mouth Marketing

By Robbin Phillips

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.

The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.

The Passion Conversation will change your perspective on marketing by:

  • Explaining the three motivations for people to talk about businesses and causes
  • Detailing how every marketing problem is a people problem in disguise
  • Giving heartfelt evidence that marketing materials are now conversation tools
  • Showing how customer communities sustain word of mouth while also sparking financial impact
  • Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

Format

Book

Availability

1 available at Main (Downtown)
  • 658.872 Phi, Nonfiction

Publish Date

2013

ISBN

9781118533338


Format: Book
Author: Phillips, Robbin
Title: The passion conversation : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips, Greg Cordell, Geno Church and John Moore.
Publisher Date: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Subject: Word-of-mouth advertising Business referrals Marketing
Isbn: 9781118533338 (cloth) 111853333X (cloth)
Current Holds: 0
System Items Available: 1
System Items Total: 1
Call Number: 658.872 Phi
Oclc: 828139409
Upc:
Bib Id: 454709

Format: Book
Author: Phillips, Robbin
Title: The passion conversation : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips, Greg Cordell, Geno Church and John Moore.
Publisher, Date: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Description: xii, 212 pages : illustrations ; 23 cm
Subjects: Word-of-mouth advertising
Subjects: Business referrals
Subjects: Marketing
Other Author: Cordell, Greg, author.
Other Author: Church, Geno, author.
Other Author: Moore, John author.
Notes: Includes bibliographical references (pages 196-197) and index.
LCCN: 2013019413
ISBN: 9781118533338 (cloth)
ISBN: 111853333X (cloth)
Requests: 0
Available Copies: 1
Total Copies: 1
Call Number: 658.872 Phi