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Mission in a Bottle

The Honest Guide To Doing Business Differently-- And Succeeding

By Seth Goldman

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.

Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

Format: Book
Author: Goldman, Seth
Title: Mission in a bottle : the honest guide to doing business differently-- and succeeding / Seth Goldman and Barry Nalebuff ; illustrated by Sungyoon Choi.
Publisher Date: New York : Crown Business, [2013]
Subject: Honest Tea (Firm) -- History -- Comic books, strips, etc. Tea trade -- United States -- Comic books, strips, etc. Soft drink industry -- United States -- Comic books, strips, etc. Iced tea -- United States -- Comic books, strips, etc.
Isbn: 9780770437497 0770437494
Current Holds: 0
System Items Available: 2
System Items Total: 2
Call Number: 338.76639 Gol
Oclc: 828056070
Upc:
Bib Id: 455053

Format: Book
Author: Goldman, Seth.
Title: Mission in a bottle : the honest guide to doing business differently-- and succeeding / Seth Goldman and Barry Nalebuff ; illustrated by Sungyoon Choi.
Edition: First edition.
Publisher, Date: New York : Crown Business, [2013]
Description: 278 pages : chiefly color illustrations ; 24 cm
Subjects: Honest Tea (Firm) -- History -- Comic books, strips, etc.
Subjects: Tea trade -- United States -- Comic books, strips, etc.
Subjects: Soft drink industry -- United States -- Comic books, strips, etc.
Subjects: Iced tea -- United States -- Comic books, strips, etc.
Genre: Graphic novels.
Other Author: Nalebuff, Barry.
LCCN: 2013004799
ISBN: 9780770437497
ISBN: 0770437494
Requests: 0
Available Copies: 2
Total Copies: 2
Call Number: 338.76639 Gol