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DO IT! Marketing

77 Instant-Action Ideas To Boost Sales, Maximize Profits, And Crush Your Competition

By David Newman, 1964-

As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer. 

But these days, with so many new ways to reach customers and clients -- and only so much time in the day -- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? 

Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:
  • Avoid blah, blah, blah marketing
  • Use magnetic marketing strategies that pull (not push) qualified prospects into your world
  • Get noticed using the power of 3PR
  • Position yourself as the go-to expert in your field
  • Become the obvious choice by building your Thought Leadership Platform
  • Do social media right
  • Zero in on your customers' pain/gain factors
  • Learn to speak prospect language about prospect problems
  • Generate a steady stream of referrals
  • Identify and focus on high-payoff marketing activities
  • Gain clarity, confidence and control so you sell more - more easily and more often
  • Cultivate and leverage enthusiastic advocates
  • And more 
Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.

Format

Book

Availability

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Publish Date

2013

ISBN

0814432867


Format: Book
Author: Newman, David, 1964-
Summary: Provides a twenty-one-day marketing launch plan and access to over one hundred free online resources designed to encourage business owners to improve their marketing strategies.
Title: DO IT! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition / David Newman.
Publisher Date: New York : AMACOM, 2013.
Subject: Small business marketing Marketing -- Management Marketing
Isbn: 0814432867 9780814432860
Current Holds: 0
System Items Available: 0
System Items Total: 1
Call Number: 658.8 New
Oclc:
Upc:
Bib Id: 459012

Format: Book
Author: Newman, David, 1964-
Summary: Provides a twenty-one-day marketing launch plan and access to over one hundred free online resources designed to encourage business owners to improve their marketing strategies.
Title: DO IT! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition / David Newman.
Publisher, Date: New York : AMACOM, 2013.
Description: xiv, 272 pages : illustrations ; 22 cm.
Subjects: Small business marketing
Subjects: Marketing -- Management
Subjects: Marketing
Notes: Includes bibliographical references and index.
LCCN: 2012048847
ISBN: 0814432867
ISBN: 9780814432860
Requests: 0
Available Copies: 0
Total Copies: 1
Call Number: 658.8 New