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Haunted Empire

Apple After Steve Jobs

By Yukari Iwatani Kane

Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward.

Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great” products.

Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines.  She explores Tim Cook’s leadership and its impact on Jobs’s loyal lieutenants, new product development, and Apple’s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.

Format

Book

More Formats

Ebook

Haunted Empire

Availability

1 available at Main (Downtown)
  • 338.761 Kan, Nonfiction

Publish Date

2014

ISBN

9780062128256


Format: Book
Author: Kane, Yukari Iwatani
Title: Haunted empire : Apple after Steve Jobs / Yukari Iwatani Kane.
Publisher Date: New York, NY : HarperBusiness, an imprint of HarperCollinsPublishers, [2014]
Subject: Apple Computer, Inc. Computer industry -- United States.
Isbn: 9780062128256
Current Holds: 0
System Items Available: 1
System Items Total: 1
Call Number: 338.761 Kan
Oclc:
Upc:
Bib Id: 505190

Format: Book
Author: Kane, Yukari Iwatani, author.
Title: Haunted empire : Apple after Steve Jobs / Yukari Iwatani Kane.
Edition: First edition.
Publisher, Date: New York, NY : HarperBusiness, an imprint of HarperCollinsPublishers, [2014]
Description: 371 pages ; 24 cm
Subjects: Apple Computer, Inc.
Subjects: Computer industry -- United States.
Notes: Includes bibliographical references (pages 343-360) and index.
LCCN: bl2014003989
ISBN: 9780062128256
Requests: 0
Available Copies: 1
Total Copies: 1
Call Number: 338.761 Kan