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Customer Centricity

Customer Centricity

Focus on the Right Customers for Strategic Advantage, Second Edition

Fader, Peter.
[United States] : Wharton Digital Press, 2012.
Format: Ebook
Description: 1 online resource.
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Series: Wharton executive essentials
Other Authors:
hoopla digital.
Subjects:
Customer relations -- Management.
New products -- Management.
Business planning.
Strategic planning.
Electronic books.
ISBN: 9781613630150
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Ebook
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Electronic resource.
Digital content provided by hoopla.
Mode of access: World Wide Web.

Additional Notes

More By Fader, Peter.

Customer centricity : focus on the right customers for strategic advantage
Customer centricity : focus on the right customers for strategic advantage
Fader, Peter, author.
Customer centricity : focus on the right customers for strategic advantage
Customer centricity : focus on the right customers for strategic advantage
Fader, Peter S., author.

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