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Geoffrey A. Moore's Crossing the Chasm

Geoffrey A. Moore's Crossing the Chasm

Marketing and Selling High Tech Products to Mainstream Customers

Childers, Richard, author.
[United States] : Hyperink, 2012.
Format: Ebook
Description: 1 online resource.
Since its first publication in 1991, Geoffrey Moore's Crossing the Chasm: Marketing and Selling High Tech Products to Mainstream Customers has set the standard for tech business moguls. In fact, it has become the standard for all of us trying to make our way in the confusing world of technology business.
Series: Quicklet.
Other Authors:
Moore, Geoffrey A., 1946- Crossing the chasm.
hoopla digital.
Subjects:
Selling -- High technology.
High technology -- Marketing.
Technological innovations -- Marketing.
Electronic books.
ISBN: 9781614641421
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