The Power of Habit Why We Do What We Do in Life and Business

Contents: The habit cure -- The habits of individuals -- The habit loop : how habits work -- The craving brain : how to create new habits -- The golden rule of habit change : why transformation occurs -- The habits of successful organizations -- Keystone habits, or The balla of Paul O'Neill : which habits matter most -- Starbucks and the habit of success : when willpower becomes automatic -- The power of a crisis : how leaders create habits through accident and design -- How Target knows what you want before you do : when companies predict (and manipulate) habits -- The habits of societies -- Saddleback Church and the Montgomery bus boycott -- The neurology of free will : are we responsible for our habits? -- A reader's guide to using these ideas.