Building a Storybrand
Clarify Your Message So Customers Will Listen
[New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]
Format: Book
Description: x, 228 pages : illustrations ; 22 cm
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
Subjects:
Branding (Marketing)
Advertising -- Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
Branding (Marketing)
Advertising -- Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
ISBN:
9780718033323
Availability | |||
---|---|---|---|
Call Number | Location | Shelf Location | Status |
BUSINESS Marketing Mil | Main (Downtown) | Nonfiction | Out (Due: 5/6/2024) |
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Includes bibliographical references (pages 225-228).