The Psychology of Persuasion
New York : Collins Business, 
Edition: Revised edition.
Description: xiv, 320 pages : illustrations, portraits ; 21 cm.
Dr. Robert Cialdini explains the psychology of why people say "yes" -- and how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader -- and how to defend yourself against them.
Series: Collins business essentials.
Contents: Weapons of influence -- Reciprocation: The old give and take, and take -- Commitment and consistency: Hobgoblins of the mind -- Social proof: Truths are us -- Liking: The friendly thief -- Authority: Directed deference -- Scarcity: The rule of the few -- Instant influence: Primitive consent for an automatic age.
|Call Number||Location||Shelf Location||Status|
|HEALTH Self-Help Cia||Sandhills Indoors||Nonfiction||In|
1 of 1 available
Includes bibliographical references (pages 293-309) and index.