Influence
The Psychology of Persuasion
New York : Collins Business, [2007]
Format: Book
Edition: Revised edition.
Description: xiv, 320 pages : illustrations, portraits ; 21 cm.
Dr. Robert Cialdini explains the psychology of why people say "yes" -- and how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader -- and how to defend yourself against them.
Series: Collins business essentials.
Contents:
Weapons of influence -- Reciprocation: The old give and take, and take -- Commitment and consistency: Hobgoblins of the mind -- Social proof: Truths are us -- Liking: The friendly thief -- Authority: Directed deference -- Scarcity: The rule of the few -- Instant influence: Primitive consent for an automatic age.
ISBN:
9780061241895
| Availability | |||
|---|---|---|---|
| Call Number | Location | Shelf Location | Status |
| HEALTH Self-Help Cia | Sandhills Indoors | Nonfiction | Out (Due: 6/6/2023) |
Includes bibliographical references (pages 293-309) and index.
