Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
New York : AMACOM/American Management Association, , ©2018.
Description: xi, 258 pages : illustrations ; 24 cm
Podcasting offers rich opportunities, especially if you do it right. Lays out a precise formula for creating, launching, marketing and monetizing podcasts in any industry.
Contents: Foreword / by Don Yaeger -- Introduction. How a podcast can be your trojan horse of selling -- Chapter 1. Overcome your biggest obstacles to success -- Chapter 2. Take your vitals -- Chapter 3. System overview - your recipe for success -- Chapter 4. Grow your revenue -- Chapter 5. Expand your platform -- Chapter 6. Build your nation of true fans -- Chapter 7. Your Avatar, Dream 50, and my $2 million mistake -- Chapter 8. Stage 1: Strategic planning and production kick-off -- Chapter 9. Stage 2: Guest experience and website groundwork -- Chapter 10. Stage 3: Audio intros, outros, and design -- Chapter 11. Stage 4: Social media, recording software, and first round of guest interviews -- Chapter 12. Stage 5: Final website content and show notes -- Chapter 13. Stage 6: Equipment, software, and editing your interviews -- Chapter 14. Stage 7: Launch strategy: how to reach the top of iTunes -- Chapter 15. How to be an excellent host -- Chapter 16. How to attract sponsorships -- Chapter 18. Getting it all done: recruit rock star unpaid interns -- Epilogue. Don't quit - win the Oscar instead.
|Call Number||Location||Shelf Location||Status|
|BUSINESS Small Woe||Main (Downtown)||Nonfiction||Held|
|BUSINESS Small Woe||Ballentine||Nonfiction||Out (Due: 8/29/2020)|
0 of 2 available
Includes bibliographical references (page 247) and index.