The Devil's Playbook
Big Tobacco, Juul, and the Addiction of a New Generation
New York : Crown, [2021]
Format: Book
Edition: First edition.
Description: xxv, 468 pages ; 25 cm
"The inside story of how Juul's embodiment of Silicon Valley's "move fast and break things" ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies' eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul's value, end Willard's career, and show the costs in human life of the rush to riches--while Juul's founders, investors, and employees walked away with a windfall"-- Provided by publisher.
ISBN:
9780593237984
Availability | |||
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Call Number | Location | Shelf Location | Status |
BUSINESS Ett | Main (Downtown) | Third Level, Nonfiction | In |
Includes bibliographical references and index.