Contagious
Why Things Catch on
New York : Simon & Schuster, 2013.
Format: Book
Edition: First Simon & Schuster hardcover edition.
Description: viii, 244 pages : illustrations ; 23 cm
Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet.
Contents:
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
ISBN:
9781451686579
Availability | |||
---|---|---|---|
Call Number | Location | Shelf Location | Status |
BUSINESS Marketing Ber | Main (Downtown) | Third Level, Nonfiction | In |
Includes bibliographical references (pages [215]-233) and index.