Fascinate
How to Make Your Brand Impossible to Resist
New York, NY : Harper Business, [2016]
Format: Book
Edition: Revised edition.
Description: xxi, 327 pages : llustrations ; 24 cm
"This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you will need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Trust, Mystique, and Alert. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world?" -- jacket.
ISBN:
9780062206480
Availability | |||
---|---|---|---|
Call Number | Location | Shelf Location | Status |
BUSINESS Marketing Hog | Main (Downtown) | Third Level, Nonfiction | In |
BUSINESS Marketing Hog | Ballentine Indoors | Nonfiction | In |
BUSINESS Marketing Hog | Southeast | Nonfiction | In |
"Revised and updated."
"Originally published as Fascinate in a different form in 2010 by Harper Business, and imprint of HarperCollins Publishers" -- Title page verso.
Includes index.
"Originally published as Fascinate in a different form in 2010 by Harper Business, and imprint of HarperCollins Publishers" -- Title page verso.
Includes index.