Trademark
Legal Care for Your Business & Product Name
Berkeley, California : Nolo, 2019.
Format: Book
Edition: 12th edition.
Description: 428 pages : illustrations ; 23 cm
Protect your business name and logo!
Your business name, the names of your key products, and your logos, packaging, and slogans--all of these can function as trademarks that distinguish your business and its services and products. So it's important to choose your marks carefully and protect them vigilantly.
Here, you'll find the most up-to-date information on how to select and protect a great trademark. Learn how to:
choose trademarks that distinguish you from competitors search for marks that might conflict with your own register your mark with the U.S. Patent and Trademark Office protect your marks from unauthorized use by others resolve trademark disputes outside the courtroom, and create an Internet presence and secure a domain name.Includes step-by-step instructions on how to register and maintain your trademark with the federal government.
Thoroughly updated, the 12th edition includes the latest laws and court cases, including the U.S. Supreme Court's decision to allow registration of a "disparaging" phrase.
Contents:
A trademark primer -- Trademark, domain names, and the internet -- How to choose a good name for your business, product, or service -- Trademark searches : what they are and why you should do one -- How to do your own trademark search -- How to evaluate the results of your trademark search -- Federal trademark registration -- How to use and care for your trademark -- Evaluating trademark strength -- Sorting out trademark disputes -- If someone infringes your mark -- If someone claims that you infringed a trademark -- International trademark protection -- Help beyond this book.
Subjects:
Trademarks -- Law and legislation -- United States -- Popular works.
Business names -- Law and legislation -- United States -- Popular works.
Trademarks -- Law and legislation -- United States -- Popular works.
Business names -- Law and legislation -- United States -- Popular works.
ISBN:
9781413326659
Availability | |||
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Call Number | Location | Shelf Location | Status |
LAW Fis | Main (Downtown) | Third Level, Nonfiction | Out (Due: 5/7/2024) |