Mad for Ads
How Advertising Gets (and Stays) in Our Heads
Toronto : Kids Can Press, [2021], ©2021.
Format: Book
Description: 64 pages : color illustrations ; 26 cm
"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."-- Provided by publisher.
Contents:
A brand new AD-venture -- An AD-venture into promotion -- Map this AD-venture -- An AD-venture into your brain on ads -- An AD-venture tracker -- A time travel AD-venture -- An AD-venture into your personal brand.
Subjects:
Advertising -- Juvenile literature.
Advertising -- Psychological aspects -- Juvenile literature.
Advertising -- Juvenile literature.
Advertising -- Psychological aspects -- Juvenile literature.
ISBN:
9781525301315
Availability | |||
---|---|---|---|
Call Number | Location | Shelf Location | Status |
C SOCIAL SCI Fyv | Ballentine Indoors | Children's NonFiction | Out (Due: 6/1/2024) |
C SOCIAL SCI Fyv | Sandhills Indoors | Children's NonFiction | In |
Includes bibliographical references and index.