The Influencer Industry
The Quest for Authenticity on Social Media
Princeton, New Jersey : Princeton University Press, [2023]
Format: Book
Description: xiii, 218 pages : illustrations ; 25 cm
"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other."-- Princeton.edu.
Contents:
Groundwork -- Setting the terms for a transactional industry -- Making influence efficient -- Revealing and repositioning the machinations of influence -- The industry becomes boundaryless -- The cost of being real.
Subjects:
Social media -- Economic aspects.
Internet marketing.
Influence (Psychology)
Internet personalities.
Communication in marketing.
Authenticity (Philosophy)
Social media -- Economic aspects.
Internet marketing.
Influence (Psychology)
Internet personalities.
Communication in marketing.
Authenticity (Philosophy)
ISBN:
0691231028
Availability | |||
---|---|---|---|
Call Number | Location | Shelf Location | Status |
SOCIAL SCI Communicate Hun | Sandhills Indoors | Nonfiction | In |
Includes bibliographical references (pages 191-209) and index.