Writing for Busy Readers
Communicate More Effectively in the Real World
[New York, NY] : Dutton, [2023]
Format: Book
Description: viii, 242 pages : illustrations ; 24 cm
"We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"-- Provided by publisher.
ISBN:
9780593187487
Availability | |||
---|---|---|---|
Call Number | Location | Shelf Location | Status |
LITERATURE Writing Personal Rog | Main (Downtown) | New - First Level, Nonfiction | In |
LITERATURE Writing Personal Rog | Blythewood | New, Nonfiction | Out (Due: 5/7/2024) |
LITERATURE Writing Personal Rog | Sandhills Indoors | New, Nonfiction | Out (Due: 5/4/2024) |
LITERATURE Writing Personal Rog | St. Andrews Indoors | Nonfiction | In |
LITERATURE Writing Personal Rog | Southeast | New, Nonfiction | In |
Includes bibliographical references (pages 213-234) and index.