Self-made
Creating Our Identities from Da Vinci to the Kardashians
New York, NY : PublicAffairs, Hachette Book Group, 2023.
Format: Book
Edition: First edition.
Description: ix, 274 pages ; 25 cm
"As the forces of social media and capitalism collide, and individualism becomes more important than ever across a wide array of industries, "branding ourselves" or actively defining our selves for others has become the norm. Yet, this phenomenon is not new. In Self-Made, Tara Isabella Burton shows us how we arrived at this moment of fervent personal branding. Through a series of chronological biographical essays on famous (and infamous) "self-creators" in the modern Western world, from the Renassiance to the Enlightenment to modern capitalism and finally to our present moment of mass media, Burton examines the theories and forces behind our never-ending need to curate ourselves"-- Provided by publisher.
Contents:
Introduction: how we became gods? -- Stand up for bastards -- Shaking off the yoke of authority -- A sneer for the world -- Work! work! work! --Light came in as a flood -- The dandy of the unexpected -- I shall be ruling the world from now on -- The power of it -- You basically just said you were -- Do it yourself -- Because I felt like it -- Epilogue: how to be yourself.
Subjects:
Self-presentation -- Case studies.
Identity (Psychology) -- Case studies.
Branding (Marketing) -- Case studies.
Self-presentation -- History.
Self-presentation -- Case studies.
Identity (Psychology) -- Case studies.
Branding (Marketing) -- Case studies.
Self-presentation -- History.
ISBN:
9781541789012
Availability | |||
---|---|---|---|
Call Number | Location | Shelf Location | Status |
SOCIAL SCI Cultures Bur | Main (Downtown) | Nonfiction | Out (Due: 5/17/2024) |
Includes bibliographical references (pages 239-257) and index.