Ethical Chic
The Inside Story of the Companies We Think We Love
Boston : Beacon Press, [2012]
Format: Book
Description: xxvi, 181 pages ; 24 cm
Analyzes and investigates six different companies that command consumer loyalty due to their company ethics.
Contents:
Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
Subjects:
Corporations -- Moral and ethical aspects -- United States -- Case studies.
Business ethics -- United States -- Case studies.
Social responsibility of business -- United States -- Case studies.
Corporate image -- United States -- Case studies.
Brand loyalty -- United States -- Case studies.
Corporations -- Moral and ethical aspects -- United States -- Case studies.
Business ethics -- United States -- Case studies.
Social responsibility of business -- United States -- Case studies.
Corporate image -- United States -- Case studies.
Brand loyalty -- United States -- Case studies.
ISBN:
0807000949
Availability | |||
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Call Number | Location | Shelf Location | Status |
BUSINESS Ethics Haw | Main (Downtown) | Third Level, Nonfiction | In |
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Includes bibliographical references (pages 171-181).