Customer Sense
How the 5 Senses Influence Buying Behavior
New York : Palgrave Macmillan, 2013.
Format: Book
Description: xiii, 185 pages ; 25 cm
Contents:
Introduction : what is sensory marketing? -- Vision -- Audition -- Smell -- Taste -- Touch.
ISBN:
9780230341739
Availability | |||
---|---|---|---|
Call Number | Location | Shelf Location | Status |
BUSINESS Marketing Kri | Main (Downtown) | Third Level, Nonfiction | In |