What Stays in Vegas
The World of Personal Data?Lifeblood of Big Business?and the End of Privacy As We Know It
New York : PublicAffairs, 2014.
Format: Ebook
Description: 1 online resource (337 pages)
In What Stays in Vegas, Reuters journalist and Harvard fellow Adam Tanner exposes the greatest threat to online privacy. It's not the NSA, but private American firms. These are companies like Caesar's Entertainment in Las Vegas that operate behind the scenes, behind the tiny script of legal agreements, with little to no oversight. ?This is the information age, and information is power!" screamed DocuSearch, ""America's Premier Resource for Private Investigator Searches & Lookups"" in 1996--and they were right.Despite the fact that Caesar's casinos are decades old and can't.
Contents:
Introduction: Spies; 1: What Happens Here, Stays Here?; 2: A Harvard Professor Comes to Vegas; 3: Loyalty; 4: Casino Data Gathering in Action; 5: A Celebrity, a Private Eye, and a Hit Man; 6: Dossiers on (Virtually) Everyone; 7: Direct Marketing; 8: Recession; 9: The Puzzle of Your Identity; 10: The Hunt for a Mystery Woman; 11: Thousands of Eyes; 12: Mugged; 13: Internet Advertising; 14: Seeking the Goldilocks Balance; 15: New Frontiers in Customer Data; 16: Casino Adventures in Three Cities; 17: Embracing Outside Data; 18: The Not-So-Enriching Business of Privacy; 19: Empowerment
AcknowledgmentsAppendix: Take Control of Your Data; Notes; Bibliography; Index
AcknowledgmentsAppendix: Take Control of Your Data; Notes; Bibliography; Index
Subjects:
Caesars Entertainment Corporation -- Case studies.
Business intelligence -- United States.
Casinos -- Nevada -- Las Vegas -- Customer services -- Case studies.
Ceasars Entertainment -- Case studies.
Consumer profiling -- United States.
Privacy, Right of -- United States.
Casinos -- Customer services -- Nevada -- Las Vegas -- Case studies.
Consumer profiling -- United States.
Business intelligence -- United States.
Privacy, Right of -- United States.
BUSINESS & ECONOMICS / Industries / General.
Caesars Entertainment Corporation -- Case studies.
Business intelligence -- United States.
Casinos -- Nevada -- Las Vegas -- Customer services -- Case studies.
Ceasars Entertainment -- Case studies.
Consumer profiling -- United States.
Privacy, Right of -- United States.
Casinos -- Customer services -- Nevada -- Las Vegas -- Case studies.
Consumer profiling -- United States.
Business intelligence -- United States.
Privacy, Right of -- United States.
BUSINESS & ECONOMICS / Industries / General.
ISBN:
9781610394192
Availability | |||
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Call Number | Location | Shelf Location | Status |
Main (Downtown) | In | ||
Main (Downtown) | In |
Ebook
Description based upon print version of record.
Electronic resource.
Electronic resource.