Googled
The End of the World As We Know It
New York : Penguin Press, 2009.
Format: Ebook
Related Information: http://myrcpl.lib.overdrive.com/ContentDetails.htm?ID=49819E60-5261-4EE1-A7D2-770722DEB049
Description: xiv, 384 pages ; 25 cm
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
Contents:
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
Subjects:
Google (Firm)
Internet industry -- United States.
Web search engines -- United States -- History.
Internet searching.
Google (Firm)
Internet industry -- United States.
Web search engines -- United States -- History.
Internet searching.
ISBN:
9781101150115 (electronic bk. : Adobe Digital Editions)
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Call Number | Location | Shelf Location | Status |
Main (Downtown) | In |
Ebook
Electronic resource.
Includes bibliographical references (pages [339]-372) and index.
Electronic reproduction. New York : Penguin USA, Inc., 2009. Requires Adobe Digital Editions (file size: 1615 KB) or Adobe Digital Editions (file size: 405 KB).
Includes bibliographical references (pages [339]-372) and index.
Electronic reproduction. New York : Penguin USA, Inc., 2009. Requires Adobe Digital Editions (file size: 1615 KB) or Adobe Digital Editions (file size: 405 KB).