Building a StoryBrand
Clarify Your Message So Customers Will Listen
[United States] : HarperCollins Leadership, 2017.
Format: Eaudiobook
Edition: Unabridged.
Description: 1 online resource (1 audio file (4hr., 55 min.)) : digital.
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Series: HarperCollins leadership on BrillianceAudio.
Subjects:
Branding (Marketing)
Advertising -- Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
Branding (Marketing)
Advertising -- Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
ISBN:
9780718074326 (sound recording : hoopla Audio Book)
More Formats
Electronic resource.
Digital content provided by hoopla.
Read by the author.
Mode of access: World Wide Web.
Digital content provided by hoopla.
Read by the author.
Mode of access: World Wide Web.