New York : Random House, c2012.
Edition: 1st ed.
Description: 1 online resource : ill.
Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.
Contents: Prologue: The habit cure -- Pt. 1: The habits of individuals. The habit loop : how habits work ; The craving brain : how to create new habits ; The golden rule of habit change : why transformation occurs -- Pt. 2: The habits of successful organizations. Keystone habits, or The ballad of Paul O'Neill : which habits matter most ; Starbucks and the habit of success : when willpower becomes automatic ; The power of a crisis : how leaders create habits through accident and design ; How Target knows what you want before you do : when companies predict (and manipulate) habits -- Pt. 3: The habits of societies. Saddleback Church and the Montgomery Bus Boycott : how movements happen ; The neurology of free will : are we responsible for our habits?
ISBN: 9780679603856 (electronic bk.)
|Call Number||Location||Shelf Location||Status|
|Main (Downtown)||Out (Due: 8/14/2020)|