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  • Meet Roshanda Pratt, Entrepreneur-in-Residence
BLOG

Meet Roshanda Pratt, Entrepreneur-in-Residence

  • Diane Luccy
  • Thursday, September 23, 2021
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We're excited to welcome our newest Entrepreneur-in-Residence--visibility coach, storyteller, speaker, and television news producer, Roshanda Pratt (The Rosho Live).

Roshanda equips influencers, media personalities, and organizations with the tools to tap into the power of their story, amplify their voice, and monetize their story with live video and local media.  Roshanda is on a mission to help you make an impact, become an influencer, and amplify your income as Richland Library's newest Entrepreneur-in-Residence. 

In advance of her Fall 2021 residency, we asked Roshanda a few questions to help you get to know her better.

How did you begin your present career/profession?

After working in television news, crisis communication, and marketing I decided to get really serious about my entrepreneurial endeavors. I left my job as a news producer to bet on myself. I realized what people were always asking me about, I could turn into a business. The rest of the story is still be written. But I can tell you betting on your self is never a loss. 

Was your career something you always wanted to do or did it develop over time?

I’ve been in media since the 4th grade. My West Indian father told me as an American citizen it’s my responsibility to know what’s going on in my country and community. Storytelling with media has always been part of my journey. I had the great pleasure of helping to write history through a camera lens. Now, as a visibility coach, I’m still writing history, this time of business owners. 

If you could sum up your company's goal in one sentence, what would it be?

Your visibility is power! 

What is the biggest challenge currently facing local small business owners?

Visibility. Many businesses had to learn how to show up differently because of the pandemic. In-person went online and stayed there in some spaces. Businesses are navigating this new normal and the growing online space. 

As a small business owner, is it important to have a mentor?

Yes, yes, and yes. A good mentor sees further than what you’re can see. A mentor helps walk alongside you, sees your blindspots and provides direction. 

What's the best advice you've ever received?

My first business coach said momentum doesn’t require giving you an encore. This thought has helped me continue to grow She scaled my life and business. 

What do you most look forward to doing as part of your residency with the library?

Richland Library is one of my favorite places in the Midlands. I’m elated to learn more about our thriving business community and how I can, through this opportunity, help it continue to grow. 

To schedule a free small business coaching appointment with Roshanda, Click Here.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Check out Roshanda's favorite small business books, below: 

Shift Your Brilliance

Shift Your Brilliance

Harness the Power of You, Inc.
Bailey, Simon T.
Published in 2014
Find
Book
 
The Gifts of Imperfection

The Gifts of Imperfection

Let Go of Who You Think You're Supposed to Be and Embrace Who You Are
Brown, Brené.
Published in 2010
In this work, the author, a leading expert on shame, authenticity, and belonging, shares ten guideposts on the power of wholehearted living, a way of engaging with the world from a place of worthiness.
Hold
Book
 
All Marketers Are Liars

All Marketers Are Liars

The Power of Telling Authentic Stories in a Low-trust World
Godin, Seth.
Published in 2009
Find
Ebook
Unoffendable

Unoffendable

Hansen, Brant.
Published in 2015
Not entitled to get angry? Really? It's a radical, provocative idea: We're not entitled to get offended or stay angry. The idea of our own "righteous anger" is a myth. It is the number one problem in our societies today and, as Dallas Willard says, Christians have not been taught out of it. As it turns out, giving up our "right" to be offended can be one of the most freeing, healthy, simplifying, relaxing, refreshing, stress-relieving, encouraging things we can do. In? Unoffendable ?readers will find something of immeasurable value?a concrete, practical way to live life with less stress. They'll adjust their expectations to fit human nature and replace perpetual anger with refreshing humility and gratitude. The book offers a unique viewpoint, challenging the idea that Christians can ever harbor "righteous anger" or that there even is ?such a thing for believers. Few other books exist with such a radical, provocative proposal to consider. We have no right to anger. We are to get rid of it, period. Completely. And it? is? possible to choose to be "unoffendable." Through the author's winsome, humorous, and conversational style, this book doesn't add another thing to do on a stressed-out person's ever-growing list. Better, it actually seeks to? lift ?religious burdens from readers' backs and allow them to experience the joy of gratitude, perhaps for the first time, every single day of their lives.
Find
Ebook
Influencer

Influencer

Building Your Personal Brand in the Age of Social Media
Hennessy, Brittany, author.
Published in 2018
Hold
Book
 
The Four Agreements

The Four Agreements

A Practical Guide to Personal Freedom
Ruiz, Miguel, 1952-
Published in 2011
The author uses ancient Toltec wisdom to fashion a personal philosophy around these four principles--be impeccable with your word, don't take anything personally, don't make assumptions and always do your best.
Hold
Book
 
The Magic of Thinking Big

The Magic of Thinking Big

Schwartz, David Joseph, author.
Published in 2015
The timeless and practical advice in The Magic of Thinking Big "Believe Big, "says Schwartz. "The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -- certainly no more difficult - than small ideas and small plans."
Hold
Book
 
Start with Why

Start with Why

How Great Leaders Inspire Everyone to Take Action
Sinek, Simon, author.
Published in 2009
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit -- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.
Hold
Book
 
Million Dollar Consulting

Million Dollar Consulting

The Professional's Guide to Growing a Practice
Weiss, Alan, 1946-
Published in 2009
A guide to building a competitive and successful business consulting practice, covering blogging, social networking, global consulting, delegating labor, profits, retainer business, Internet marketing, and other related topics.
Find
Book
 
Author

Diane Luccy

Business and Careers Manager

Tags
Business
Entrepreneurship
Audience
Adults
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