We're excited to welcome our newest Entrepreneur-in-Residence--visibility coach, storyteller, speaker, and television news producer, Roshanda Pratt (The Rosho Live).
Roshanda equips influencers, media personalities, and organizations with the tools to tap into the power of their story, amplify their voice, and monetize their story with live video and local media. Roshanda is on a mission to help you make an impact, become an influencer, and amplify your income as Richland Library's newest Entrepreneur-in-Residence.
In advance of her Fall 2021 residency, we asked Roshanda a few questions to help you get to know her better.
How did you begin your present career/profession?
After working in television news, crisis communication, and marketing I decided to get really serious about my entrepreneurial endeavors. I left my job as a news producer to bet on myself. I realized what people were always asking me about, I could turn into a business. The rest of the story is still be written. But I can tell you betting on your self is never a loss.
Was your career something you always wanted to do or did it develop over time?
I’ve been in media since the 4th grade. My West Indian father told me as an American citizen it’s my responsibility to know what’s going on in my country and community. Storytelling with media has always been part of my journey. I had the great pleasure of helping to write history through a camera lens. Now, as a visibility coach, I’m still writing history, this time of business owners.
If you could sum up your company's goal in one sentence, what would it be?
Your visibility is power!
What is the biggest challenge currently facing local small business owners?
Visibility. Many businesses had to learn how to show up differently because of the pandemic. In-person went online and stayed there in some spaces. Businesses are navigating this new normal and the growing online space.
As a small business owner, is it important to have a mentor?
Yes, yes, and yes. A good mentor sees further than what you’re can see. A mentor helps walk alongside you, sees your blindspots and provides direction.
What's the best advice you've ever received?
My first business coach said momentum doesn’t require giving you an encore. This thought has helped me continue to grow She scaled my life and business.
What do you most look forward to doing as part of your residency with the library?
Richland Library is one of my favorite places in the Midlands. I’m elated to learn more about our thriving business community and how I can, through this opportunity, help it continue to grow.
To schedule a free small business coaching appointment with Roshanda, Click Here.